Over the last twenty years, major technology corporations and large financial institutions have leveraged biometric data technology to enhance security, personalize user experiences, and streamline authentication processes. For instance, Apple and major banks have used fingerprint readers and facial recognition to authenticate individuals before access their accounts or conducting transactions. Similarly, Amazon’s Alexa recognizes different voices to provide personalized reminders, music preferences, and shopping lists. As a result, biometric data technologies are increasingly becoming part of our daily lives and are being integrated into mid-size and smaller businesses. While there are many benefits to using biometric data, companies that use it in their operations should be thoughtful in their development and implementation to minimize their legal and reputational risks.
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